AR sunglasses push fitness + AR
Minimis — an AR sunglasses startup valued at $13M and raising on Wefunder — is building hardware that doubles as a fitness tracker, signaling investor appetite for always‑on AR + health experiences. The product points to a future where location, AR overlays, and passive sensors combine to power on‑body experiences. (kingscrowd.com)
Minimis brands the product "Flow AR" and lists it as a standalone HUD specifically built for runners and cyclists with a limited‑edition first delivery slated on its product pages. (minimis.co)) The company says Flow AR includes an on‑board heart‑rate tracker plus ANT+ support and eSIM connectivity to communicate with sensors and networks without a phone. (minimis.co)) Minimis advertises a full‑HD, full‑color display tucked into a sports sunglasses form factor and claims up to roughly 12 hours of battery life for workouts and rides. (minimis.co)) Earlier coverage lists the hardware weight at about 90 g (3 oz) and highlights Spotify pairing and turn‑by‑turn navigation as supported features. (newatlas.com)) Company filings and profile pages show prior traction: more than $600K in revenue, roughly 91,000 email subscribers, and a claim of 15,000+ customers for an earlier product iteration. (wefunder.com)) Minimis previously ran a Kickstarter in 2023 for its all‑in‑one AR glasses and lists accelerator and program ties to Founders Inc., CSIRO, NVIDIA Inception, Google for Startups, AWS Startups, and Ericsson’s 5G program. (kickstarter.com)) Public communications name Joseph Guo as founder, note technical leadership with Microsoft HoloLens experience and involvement from a US track cycling champion, and show recent investor and media attention including an episode on The Pitch. (substack.com))
