Khaki denim is trending
Denim’s color moment this spring is khaki — beige, brown and green jeans are being touted as rivals to classic blue for 2026 street style. Celebrity sightings pushed the look too: Rihanna was photographed in cropped, thick‑rolled cuffed jeans, solidifying the cuffed/bermuda silhouette for transitional weather. (whowhatwear.com)(harpersbazaar.com)
Retail marketplaces are already merchandising khaki-denim categories this season: Lyst’s trend page aggregates khaki-jeans listings from retailers including Mango, Topshop and Dorothy Perkins. (lyst.com) High-fashion runways carried the palette into Spring/Summer 2026, with Versace, Coach and Dior showing brown or colored denim on the catwalks, indicating designer-level experimentation beyond classic indigo. (lofficielusa.com) Trend forecasters flagged the color shift industry-wide: Pinterest’s 2026 “Khaki Coded” forecast highlights rising khaki-related searches among Gen Z and Millennials and lists category-specific search growth for neutral, utility-driven looks. (business.pinterest.com) Rihanna amplified the moment in editorial and street coverage—she is Harper’s Bazaar’s March cover star this cycle, which increased visibility for her cover-related looks. (yahoo.com) Photographers captured Rihanna on March 17 in New York wearing cuffed jeans alongside a rare Louis Vuitton bag and an oversize leather bomber, a pairing called out by styling press as a high‑low stamp of approval. (marieclaire.com) Direct-to-consumer brands have responded with product lines: Revtown lists a dedicated “Khaki Jean” collection in multiple fits and washes on its storefront, showing supply-side readiness for the color direction. (revtownusa.com) Styling coverage from outlets like Who What Wear and Marie Claire recommends pairing non-blue washes with leather layers, boots and relaxed or cuffed silhouettes—cuffing and bermuda-length rolls feature repeatedly in their spring roundups. (whowhatwear.com)
