Real Estate 2.0 event Apr 27
- 'The Future of Tech: Real Estate 2.0' convenes data‑driven deal‑sourcing speakers in San Francisco on April 27. - Eric C. Brown of PropHarbor Leads will speak on using behavioral data, intent signals and predictive analytics for high‑conversion sourcing. - The event is pitched as a practical forum for brokers to learn predictive methods for targeting tech firms and investors (x.com).
A San Francisco real estate event on Monday, April 27, is selling brokers on a simple pitch: use data to find likely buyers and investors before rivals do. (luma.com) The event page lists “The Future of Tech: Real Estate 2.0” from 5 p.m. to 8 p.m. in San Francisco, with free standard tickets that require approval and a $10 “Friends of Tech” option. (luma.com) Organizers describe the night as a panel-and-networking session focused on real estate and real-world assets, or tokenized claims tied to physical assets, with founders, investors and operators in the room. (luma.com) The sales idea behind the event is predictive analytics: software that uses past behavior and other signals to estimate who is most likely to act next. The National Association of REALTORS® says those tools are already being used for lead generation, pricing and investment analysis. (nar.realtor) That matters in a brokerage business where agents often sort prospects by hand. Industry guides on lead prioritization say intent data can include actions like repeat website visits, downloads and webinar signups, which are used to rank who may be ready to buy. (theinsightcollective.com) The event page frames that broader shift as part of a tech-heavy real estate week in San Francisco. RE//FORGE SF, a separate citywide series scheduled for April 27 through April 30, is also marketing panels, demos and workshops around real estate and artificial intelligence. (reforgesf.com) The April 27 program also leans on finance-language themes that have spread through property tech circles over the past two years. The Luma listing highlights real-world assets, investment flows and “tech-driven models,” alongside networking aimed at deals and partnerships. (luma.com) The venue partner is Cole-Frieman & Mallon LLP, a San Francisco investment-management law firm that says it advises funds, managers, startups and digital-asset clients. That pairing fits an event trying to connect brokers, investors and tech founders in one room. (luma.com) For now, the clearest public details are logistical, not financial: three hours, one approved-entry event page, and a promise of practical talk about sourcing leads with data. The next test is whether brokers show up on April 27 looking for software-style sales tactics in a relationship business. (luma.com)
