Resend launches Automations for marketers
Resend introduced Automations that combine drag‑and‑drop design, natural‑language AI and code integrations (including Claude and Cursor) to automate marketing workflows. The feature aims to move beyond fixed marketing tools toward flexible, AI‑driven orchestration. (x.com)
Resend launched Automations on April 13, adding event-triggered email sequences to its platform for marketing and lifecycle campaigns. (resend.com) The new product lets teams start a workflow from app events like “user signed up,” “order placed,” or “trial expired,” then add delays, branching rules, and follow-up emails. Resend said marketers can build flows with a drag-and-drop editor or describe them in plain language for artificial intelligence to generate. (resend.com) Resend said each step reuses existing email templates, and users can test an event before publishing. The company also added a run view that shows, in real time, which automation steps are in progress, completed, or failed. (resend.com) Email automation is the software layer that sends messages after a customer action instead of after a manual send. Resend is pushing that layer closer to the product itself by tying campaigns to application events and exposing the same system through its application programming interface, software development kits, command-line interface, and Model Context Protocol server. (resend.com, resend.com, resend.com) That extends a shift Resend started in January 2024, when it launched Broadcasts to let teams send newsletters, product launches, and promotions without code. In August 2024, it added Marketing Analytics with delivery, open, click, unsubscribe, complaint, and bounce data for those campaigns. (resend.com, resend.com) Resend has been broadening beyond a transactional email application programming interface for more than two years. The company said its January 2024 launch week “turned Resend into a multi-product company,” after its June 2023 public launch and April 2024 milestone of 100,000 users. (resend.com) The company has also been adding tools aimed at coding agents as well as human operators. In March, Resend launched a command-line interface with more than 53 commands across 13 resources, and on April 7 it released an official Model Context Protocol server with support for clients including Claude Code and Cursor. (resend.com, resend.com) Automations ties those pieces together: a marketer can design a sequence visually, while a developer or agent can trigger events and inspect runs in code. Resend’s pitch is that email workflows should live in one system instead of being split across a campaign editor, a separate automation tool, and custom glue code. (resend.com, resend.com)
