New Matcha Products Hit the Market

Harney & Sons' Iced Matcha Latte kit features their Jobetsugi Ceremonial Matcha, sourced from Uji, Japan, a region known for its high-quality matcha for centuries. The kit includes a shaker and perfect matcha scoop for easy preparation. Jobetsugi matcha is made from shade-grown Tencha leaves, stone-ground to a fine powder, offering a balance of umami and sweetness. Harney & Sons describes Jobetsugi as a "thin" matcha, lighter in body compared to their other matcha offerings, making it suitable for daily enjoyment. The company suggests pairing it with chocolates to complement its subtle honeydew melon and spinach notes. The matcha powder is mixed with water at 175°F to preserve its flavor. @angelmaybowy263's new matcha powder also emphasizes a rich umami flavor profile, reflecting a growing consumer interest in authentic Japanese matcha. Umami in matcha comes from amino acids developed when the tea plants are shaded. This shading process is a traditional cultivation method in regions like Uji, designed to enhance the tea's flavor and quality.