Cervecería Huérfana plans World Cup trilogy

Cervecería Huérfana, a craft brewery in Saltillo, said on May 13 that it plans to release a three-beer collection inspired by the 2026 men’s World Cup hosts — Mexico, Canada and the United States — in the days before the tournament opens. Founder Sergio Treviño told El Siglo de Torreón the lineup will include a Mexican Lager, a Red Lager for Canada and an American Light Lager for the United States, with special labels for the commemorative launch. The same report said the brewery is also preparing a new roof garden at Parque Centro in Saltillo, designed around match screenings during the tournament. Huérfana said the beers’ presentation will be temporary, but the styles themselves will remain in its regular production line. ### Which beers are in the World Cup set? El Siglo de Torreón reported on May 13 that Huérfana’s World Cup trilogy will consist of three lagers tied to the host nations. Sergio Treviño, identified by the newspaper as the brewery’s owner and founder, said the collection will feature a Mexican Lager, a Canada-themed Red Lager and a U.S.-themed American Light Lager. (elsiglodetorreon.com.mx) Treviño said the beers will carry special labels for the World Cup edition. The article said the launch is planned for around June 11, shortly before the tournament’s opening. ### Are these limited editions or permanent additions? Huérfana said the World Cup branding will be temporary, but the recipes will stay. (elsiglodetorreon.com.mx) Treviño told El Siglo de Torreón that while the tournament-themed presentation is commemorative, the three beer styles will be incorporated permanently into the brewery’s catalog. The brewery’s own website describes Huérfana as a gastro-brewery in Saltillo producing craft beer on site. That helps place the World Cup trilogy less as a one-off event release and more as an expansion of its standing lineup, based on the company’s stated operating model and Treviño’s comments to the newspaper. ### What else is Huérfana building for the tournament? (elsiglodetorreon.com.mx) Parque Centro in Saltillo is where Huérfana said it is preparing a new roof garden tied to the World Cup launch. Treviño told El Siglo de Torreón that the venue is being adapted as a viewing space for tournament matches and is expected to open from about June 11. (cervezahuerfana.com) The same report said the roof garden is planned to hold roughly 60 to 68 diners and will include large screens for match broadcasts. That links the beer launch to an in-person fan offering rather than only a packaging release. ### How large is the brewery’s current operation? (elsiglodetorreon.com.mx) El Siglo de Torreón reported on April 11 that Huérfana was producing between 4,500 and 5,000 liters a month, according to Treviño. The same article said the brewery had accumulated 74 awards in Mexico and abroad and was preparing to compete for the first time in the World Beer Cup and in the Aro Rojo competition. (elsiglodetorreon.com.mx) That earlier report also said Huérfana’s main market is local, with three branches and distribution in restaurants in Saltillo and other parts of Coahuila. Treviño said the brewery’s unpasteurized, preservative-free product makes expansion outside the state more difficult. (elsiglodetorreon.com.mx) ### How does this fit with Huérfana’s existing lineup? Treviño told El Siglo de Torreón on May 13 that Huérfana currently has 16 line beers, plus four to six experimental styles, guest beers and mixology options, for about 22 choices available to customers. That count is higher than the 12 core styles and up to 20 total styles cited in the paper’s April 11 report, suggesting the menu has continued to evolve this year. (elsiglodetorreon.com.mx) Huérfana’s website lists house beers and describes sampler tastings for first-time visitors, reinforcing its focus on on-site consumption and a taproom-style experience in Saltillo. ### What happens next and when? June 11 is the date Huérfana linked to both the beer rollout and the opening of the new roof garden, according to Treviño’s comments published by El Siglo de Torreón on May 13. (elsiglodetorreon.com.mx) The next concrete step is the debut of the three World Cup beers and the start of match screenings at Parque Centro in Saltillo, where the new space is expected to seat about 60 to 68 people. (cervezahuerfana.com)