MAC Japan launches Lip Glass Cushion

MAC Cosmetics Japan launched Lip Glass Cushion, a new lip product blending hydration, shine and color in 12 shades. The multi-oil formula hit stores on April 10, 2026, with one shade delayed to early May. (maccosmetics.co.jp) Lip Glass Cushion uses a cushion applicator, a compact with a sponge tip that dispenses product for precise, glossy application. This format, popular in Asia for foundations, now extends to lips with oils like jojoba and argan for lasting moisture. (maccosmetics.co.jp) The 12 shades include Asia-exclusive options: Honey Suckle, a warm nude; Casual Friday, a soft pink; and Yam Yam, a vibrant coral arriving May 1. Other tones range from nudes to bold reds tailored to diverse Asian skin undertones. (x.com) MAC prices the product at 4,400 yen (about $29 USD), positioning it as a mid-range gloss with premium oils. It joins MAC's existing lip lineup like Lipstick and Lustreglass, available at department stores and online in Japan. (maccosmetics.co.jp) Cushion tech originated in Korea around 2011 with brands like IOPE, offering mess-free, buildable coverage like a sponge paint pad. Japanese consumers embraced it for portability; now lip versions target the region's gloss-heavy beauty trends. (elle.com) MAC's move expands its Japan-specific shades, following 2025 releases like six Asia-only lipsticks. Estée Lauder, MAC's parent, reported 8% Asia-Pacific sales growth last quarter, driven by localized products. (estee-lauder.com) Competitors like Shiseido and Etude House offer similar lip cushions; Shiseido's Synchro Skin line sold out in Japan within days of 2025 launches. MAC Japan creative director Yumi Kimura said, "These shades celebrate everyday Japanese beauty." (cosmeticsbusiness.com) The launch coincides with Japan's sakura season, boosting pink and nude sales 15% year-over-year. MAC plans in-store demos starting April 15 to drive trials. (jingdaily.com)