Haagen‑Dazs Japan launch
Haagen‑Dazs Japan will launch 'Wa no Sweets Assort' on March 24 with three hybrid flavours: strawberry condensed milk, matcha tart and azuki milk pudding. The set leans into the current fusion of Western ice cream technique with wagashi profiles. (x.com)
The assortment is sold as a six‑cup box — two of each 70 ml mini‑cup — and carries a suggested retail price of ¥1,139 (tax included, reduced tax rate applies). (haagen-dazs.co.jp) The strawberry‑based cup is classified as "ice milk" and lists 38% fruit juice/pulp in its formulation, with nonfat milk solids at 4.0% and milk fat at 6.5%. (haagen-dazs.co.jp) The matcha variant is categorized as "ice cream," specifies milk solids of 8.5% and milk fat of 12.5%, and incorporates graham‑cookie pieces to evoke a tart texture. (haagen-dazs.co.jp) The red‑bean milk pudding style cup is also an "ice cream" formulation, listing 7.5% nonfat milk solids and 12.0% milk fat, and combines smooth koshian (strained sweet red‑bean paste) with milk‑based pudding notes. (haagen-dazs.co.jp) Ingredient notes on the release cite cream made from Hokkaido milk for the ice‑cream items and include additions such as sweetened condensed milk and egg yolk in specific recipes. (haagen-dazs.co.jp) Haagen‑Dazs Japan announced the product in a company news release dated February 19, 2026, and confirmed the box will be sold nationwide through supermarkets, convenience stores and department stores on a limited‑time basis. (haagen-dazs.co.jp) Japanese trade coverage picked up the release immediately, with fashion and sweets outlets running product previews alongside Haagen‑Dazs’s broader spring lineup announcements. (fashion-press.net)
