Multifamily Operator Expands Cloud Security
Cloudastructure, a cloud-based security provider, expanded its deployment with a top 25 U.S. multifamily housing operator. The deal adds three more communities to the platform, signaling a growing trend of centralizing security and surveillance in large residential portfolios.
This expansion into cloud-based security is part of a larger "proptech" trend revolutionizing real estate. The global property technology market is projected to grow from $51.8 billion in 2026 to $230.4 billion by 2036. This tech integration requires managers who can oversee the implementation of new systems, making it a key area for construction management professionals. For business majors, this trend opens a direct path into construction and property management. Skills in financial management, project management, and business principles are directly applicable to overseeing large-scale tech deployments and managing vendor contracts. Highlighting experience in budget oversight, stakeholder communication, and strategic planning can be more valuable to firms than knowing how to pour concrete. Entry points for business graduates often include roles like Assistant Project Manager, Project Engineer, or Construction Coordinator. These positions focus on the business side of construction—scheduling, budgeting, and resource allocation—where a business degree provides a strong foundation. The multifamily housing sector is dominated by major developers who are increasingly adopting these technologies. Key industry players include Greystar, which managed over 700,000 units and started over 8,200 in 2024, alongside other major firms like Mill Creek Residential, Wood Partners, and Alliance Residential. The growth of proptech also creates significant opportunities in B2B sales and business development. Sales cycles in construction can be long, involving multiple decision-makers from architects to contractors. Professionals who can effectively sell complex tech solutions, like those from Cloudastructure or competitors like Eagle Eye Networks and Verkada, are in high demand. A successful B2B sales strategy in this space focuses on demonstrating how technology can reduce costs, improve efficiency, and enhance safety. For a business graduate, framing sales as a solution to a client's operational and financial challenges is a direct application of a business education and a clear entry path into the industry.
