Lind Hotels expands

The Lind Hotels is moving beyond Boracay, with a Coron resort scheduled to open in 2027 and a Siargao project next in line. (philstar.com) Chief operating officer and founding general manager Pierre Henrichs said the company is building a multi-island portfolio “step by step” rather than chasing rapid scale. The brand’s only operating property today is The Lind Boracay on Station 1, White Beach. (philstar.com) (thelindhotels.com) The Boracay flagship has 118 rooms, according to the hotel’s own site, and the MICHELIN Guide lists it among its selected hotels in the Philippines. MICHELIN’s listing describes the property as a beachfront hotel on one of Station 1’s prime stretches. (thelindhotels.com) (guide.michelin.com) The expansion targets two of the Philippines’ best-known leisure markets. Coron is a Palawan gateway for island-hopping and dive tourism, while Siargao is anchored by surf travel and the Cloud 9 break. (philstar.com) (ilo.org) The timing lines up with a broader tourism recovery in the Philippines. The Bureau of Immigration said the country recorded 14.7 million international arrivals in 2024, while the Department of Tourism’s Caraga office said its region, which includes Siargao, logged 1,667,504 visitors in 2024, up 14.2 percent from 2023. (pna.gov.ph 1) (pna.gov.ph 2) Michelin recognition has also become a sharper marketing tool for hotels, not just restaurants. The MICHELIN Guide’s Philippines hotel selection began appearing in 2024, and major local outlets said six Philippine properties were included in that first round. (guide.michelin.com) (gmanetwork.com) Siargao was already on that 2024 hotel list through Nay Palad Hideaway, showing the island was on Michelin’s lodging map before The Lind announced its project there. Boracay’s Lind property was added later and is now using that distinction as it enters its second decade. (mb.com.ph) (traveldailymedia.com) For The Lind, the bet is that a Boracay brand built on one beach can travel to two more islands without losing its identity. The next hard test is execution: opening Coron on schedule in 2027 and turning Siargao from plan to property after that. (hospitalitynet.org)