Wellness App Simple Reaches $160M ARR
Digital health startup Simple, which provides a personalized weight loss platform, has reached $160 million in annual recurring revenue. The company attributes its rapid growth to its on-demand AI coaching and a focus on sustainable results.
- The company was founded in 2015 by Mike Prytkov and Alexander Ilinskiy and is headquartered in Limassol, Cyprus. - Simple has raised a total of $45 million in funding over two rounds, with a recent Series B round in October 2025 bringing in $35 million. - The Series B funding round was notably led by Hartbeat Ventures, a venture capital firm founded by actor and comedian Kevin Hart. - In 2024, the company generated $100 million in revenue, a 64% increase year-over-year, and achieved operating profitability. - The platform's AI coach, named "Avo," handles over 100,000 coaching conversations daily and processes nearly 300,000 meal logs. - Simple has been downloaded more than 20 million times and has over 700,000 paying subscribers. - The company is part of the Palta group, which also includes other health and wellness apps like Flo and Zing. - Key competitors for Simple in the digital health space include established players like Noom, WeightWatchers, and MyFitnessPal.
