Lanvin's PFW show: Tech-infused heritage
Lanvin's Fall/Winter 2026/27 show at Paris Fashion Week reimagines heritage with smart textiles and AI-assisted designs [https://www.youtube.com/watch?v=S6wgVzHsfis]. They are using AR presentations for remote audiences, leveraging digital platforms for global reach.
Lanvin's Fall/Winter 2026/27 collection, titled "Bonjour Minuit," was presented at the Galerie de la Géologie et de la Minéralogie in the Jardin des Plantes. Artistic Director Peter Copping drew inspiration from Jeanne Lanvin's archives, reinterpreting the house's codes for a contemporary audience. The collection aimed to blend masculine and feminine elements, celebrating the centenary of Lanvin's menswear line. The show featured sculpted tailoring, fluid dresses, and architectural coats, channeling a 1920s Parisian allure. Fabrics included crisp wool, flannel, and silk taffeta, with silhouettes that were both rigorous and light. AI-generated 3D visualizations of smart fabrics played a key role, with the market for smart fabrics projected to exceed $12 billion by 2026. AR presentations allowed remote audiences to experience the show, while the use of digital platforms expanded the brand's global reach. The integration of bio-synthetic innovation and AI fabric generation is expected to shape the future of materials, with intelligent materials dominating haute couture and industrial manufacturing. Celebrities such as Ruth Negga and Nina Dobrev attended the show.
