Jacob Elordi, Bleu de Chanel

Chanel has named Jacob Elordi the new face of Bleu de Chanel, handing one of its flagship men’s fragrances to the 28-year-old actor. (cosmeticsbusiness.com) The announcement surfaced on April 23, 2026, with Chanel saying Elordi will appear in a new campaign for Bleu de Chanel L’Exclusif set to debut in May. (cosmeticsbusiness.com) Bleu de Chanel is not a one-bottle launch but a full men’s fragrance line, and Chanel is currently selling Bleu de Chanel Eau de Toilette, Eau de Parfum, Parfum and the new L’Exclusif edition through its U.S. site. (chanel.com) The move gives Elordi a formal role inside Chanel’s beauty business after years of overlap with the house in fashion and film-adjacent appearances. Women’s Wear Daily reported in late 2024 that Elordi had already appeared alongside Margot Robbie in a Chanel No. 5 campaign. (wwd.com) For Chanel, fragrance campaigns are one of the brand’s widest-reaching marketing tools because the products sell at beauty counters, department stores and online, far beyond couture clients. Chanel’s U.S. site lists Bleu de Chanel products from deodorant and shower gel to parfum, showing how the line extends beyond a single bottle. (chanel.com) The casting also lands at a moment when luxury labels are leaning harder on male celebrities to widen attention. Women’s Wear Daily reported in February 2026 that brands including Chanel were dressing high-profile men because the space is less crowded than womenswear and draws outsized attention. (wwd.com) Bleu de Chanel has historically been a tightly held assignment. Luxury London reported on April 23 that Elordi is only the third man to front the fragrance, after Gaspard Ulliel, who led the campaign from 2010, and Timothée Chalamet. (luxurylondon.co.uk) Chanel said the new campaign will be unveiled in May, so Elordi’s first real test in the role will come when the house turns a casting announcement into images, film and store-level promotion. (cosmeticsbusiness.com)