Icaro Media Group Expands into Europe
AI-powered media technology company Icaro Media Group announced its official expansion into the European market. The company is opening new regional offices in Madrid, Spain, and Lisbon, Portugal. The move is intended to enhance its multiscreen audience engagement capabilities for clients in the region.
- This expansion builds on two key acquisitions made in 2025: RioVerde, a Brazilian leader in high-impact digital formats, and LiftMedia, a specialist in premium digital elevator advertising in Spain and Portugal. - The acquisition of the European company LiftMedia was a $15 million deal, significantly expanding Icaro's Digital Out-of-Home (DOOH) advertising footprint. - The new regional hub will be overseen by key executives including Chairman and CEO Paul Feller and EVP for Media, Alexandre Santos. - This is not Icaro's first move into Europe; in 2022, the company announced the opening of an office in Rome and outlined plans for London to support partnerships in Italy, Germany, Portugal, and Spain. - A major part of the European strategy involves a multiyear contract with Otis Mobility S.A. to deliver AI-personalized content on 50,000 elevator screens across Spain, Portugal, and parts of Africa. - The partnership with Otis is projected to create a digital media network reaching over 2.4 million people daily with approximately 60 million weekly views. - The company's AI-driven technology, a core of its offering, was significantly enhanced by the 2021 acquisition of AI company EVNTL. - Icaro's stated goal for the new offices is to empower regional partners in Spain and Portugal to convert audiences into recurring revenue streams through its engagement and monetization suite.
