UGC demand surged 200%+
Creator Flow reports over 200% growth in 2025 for UGC demand across Australia, highlighting brands’ appetite for authentic creator assets and licensed short-form content. That growth path signals expanding budgets for creators who can produce on-brand UGC at scale. (manilatimes.net)
Creator Flow’s public platform shows 1,000+ vetted creators, reports A$690K+ paid out to creators, and lists roughly 2,700+ active brands and agencies as part of its marketplace. (creatorflow.com.au) Roar Global completed the acquisition of Creator Flow in July 2024 and has positioned the business inside its MarTech portfolio to accelerate growth across the APAC region. (roar.global) Creator Flow’s prior activity logs show the platform facilitated production of more than 3,000 UGC videos in 2024 and maintained 200+ videos in production at any given time as brands scaled short-form ad output. (markets.financialcontent.com) The company’s commercial model uses credit packs (1 credit = 1 AUD), fixed creator rates, and standardised usage licenses — the site advertises two-year usage rights as a common option for brand assets. (creatorflow.com.au) Prash Balakrishnan, Chief Commercial Officer at Roar Global, told a March 27, 2026 PR Newswire release that “AI makes content easier to produce, but human‑created content still continues to drive better outcomes,” framing brands’ move from ad-hoc influencer sourcing to structured UGC programs. (prnewswire.com)
