OpenAI buys Hiro Finance
OpenAI acquired Hiro Finance, an AI‑driven personal‑finance startup, marking another purchase as the company expands into fintech workflow products. Press coverage framed the deal as a directional move into financial user‑facing tools rather than a large strategic acquisition. (engadget.com) (banklesstimes.com)
OpenAI has bought Hiro Finance, a personal-finance startup, and Hiro’s app will shut down on April 20. (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, and OpenAI confirmed it to TechCrunch. The companies did not disclose the purchase price. (techcrunch.com) Hiro said it stopped taking new signups immediately, its product will stop working on April 20, 2026, and users can export data until May 13, 2026. After that date, Hiro said it will permanently delete personal data from its servers. (hirofinance.com) Hiro sold software that let consumers enter salary, debt, spending, and account data, then run “what-if” scenarios about financial decisions. The company launched that consumer product about five months ago, according to reporting on the deal. (economictimes.indiatimes.com) The acquisition adds a finance-focused team to OpenAI as the company keeps buying smaller startups around its core products. OpenAI announced an acquisition of media startup TBPN on April 2 and said on March 9 that it planned to acquire security startup Promptfoo. (openai.com 1) (openai.com 2) Coverage of the Hiro deal has described it as an acquihire, meaning OpenAI appears to be buying the team and its specialized expertise more than a large standalone business. American Banker reported the Hiro platform will be sunset next month, and multiple outlets said the whole team is joining OpenAI. (americanbanker.com) (pymnts.com) Hiro was backed by Ribbit, General Catalyst, and Restive before the sale. Bloomberg data cited by Benzinga said the startup had raised $6.3 million in seed funding. (techcrunch.com) (benzinga.com) Bloch is best known in fintech for founding Digit, an automated savings app that Oportun bought in 2021 for about $230 million, according to reporting on Hiro’s sale. That gives OpenAI a founder with experience building consumer financial tools, not just artificial intelligence software. (nogentech.org) OpenAI has not published a separate announcement about Hiro on its newsroom pages as of April 15, even as outside reporting has tied the purchase to possible financial-planning features inside ChatGPT. For Hiro users, the immediate deadline is simpler: export your data before May 13. (openai.com) (engadget.com)
