Visla adjusts pricing for video workflows

Visla has changed how it sells its paid video tools, adding new Pro and Business tiers and raising the credit pools attached to them. (visla.us) The company said both Pro and Business now come in two tiers instead of one fixed option for Pro. The new Pro plans start at 10,000 credits a month and add a 15,000-credit tier, while Business remains at 20,000 credits and adds a 40,000-credit tier. (visla.us) Visla’s posted annual prices are $15 a month for Pro with 120,000 credits a year and $39 a month for Business with 240,000 credits a year. Its support pages list monthly billing at $18 for Pro and $59 for Business, with annual billing discounts of 50% and 34%, respectively. (visla.us) (support.visla.us) The change centers on credits, which work like usage tokens inside Visla’s platform for making and processing videos. Visla said one reason for the update was that newer generative video features can consume about 150 credits per second, making the old 5,000-credit Pro plan tight for heavier use. (visla.us) That pricing logic reflects how Visla pitches itself now: not just as a video editor, but as a full workflow product for teams that capture, create, edit, translate, manage, and collaborate on video in one workspace. The company’s main site says it targets marketing, sales, training, support, and product teams producing video at scale. (visla.us 1) (visla.us 2) The update also draws a sharper line between customer types. Free and Enterprise plans did not change, while Business still bundles extras such as brand kits, Getty Images and Storyblocks libraries, 4K export, usage dashboards, and private stock management. (visla.us 1) (visla.us 2) For existing subscribers, the transition depends on billing cycle. Visla said monthly Pro and Business users keep their current plan and price, while annual subscribers must pick one of the new plans at renewal or their account will drop to the Free tier. (visla.us) Visla introduced its broader credit system in July 2024, framing it as a way to charge based on actual usage rather than a single flat allowance. The latest plan shift keeps that model in place but gives paying customers larger buckets to spend as video generation tools demand more compute. (visla.us) (support.visla.us) The immediate result is simpler to state than to market: Visla is asking customers to think less about hitting a ceiling and more about choosing how much video work they expect to run each month. (visla.us)