Scopely Acquires Majority Stake in 'Pixel Flow!'
Los Angeles-based games publisher Scopely announced its acquisition of a majority stake in the mobile puzzle game “Pixel Flow!” and its development team. The move reinforces LA's position as a hub for talent in the gaming industry. Scopely is one of the most active publishers in the city's gaming ecosystem.
- The development studio behind "Pixel Flow!" is Loom Games, founded in Istanbul by CEO Kübra Gündoğan and CTO Emre Çelik. The acquisition is a majority stake with a multi-year, performance-based structure that values Loom Games at over $1 billion. - "Pixel Flow!," a hybrid-casual puzzle game launched in late 2025, has already been played by more than 10 million people and is the only casual game released in the last year to break into the top-20 grossing mobile games in the U.S. - This acquisition continues a period of significant growth for Scopely, which was acquired by Savvy Games Group for $4.9 billion in 2023 and has surpassed $10 billion in lifetime revenue. - Scopely has been actively expanding its portfolio, notably acquiring the games business of Niantic in 2025, which included popular titles like "Pokémon GO" and "Monster Hunter Now." - The Los Angeles area is a major hub for the gaming industry, with over 200 video game companies, including major players like Riot Games ("League of Legends") and Activision Blizzard ("Call of Duty"). - The video game industry has a significant real estate footprint in the Greater Los Angeles and Orange County region, occupying 3.1 million square feet of office space. - Despite its status as a major hub, California's gaming industry has seen significant layoffs, accounting for 47% of global game industry job losses in 2025. - The deal reflects a broader trend in mobile gaming toward hybrid monetization models, which blend in-app purchases and advertising, a strategy successfully used by "Pixel Flow!".
