WPP hires AI transformation lead

WPP has hired Anne‑Isabelle Choueiri as chief transformation officer, a new role created to wire its Elevate28 overhaul into day‑to‑day operations. (wpp.com) WPP announced the appointment on April 10, 2026. The company said Choueiri will design, implement and embed the operating changes behind Elevate28, the three-year plan it unveiled on February 26, 2026. (wpp.com 1) (wpp.com 2) Choueiri joins from The Estée Lauder Companies, where WPP said she held senior transformation roles. WPP said she will work with product and enterprise technology teams to use artificial intelligence, technology and data to drive “operational excellence” across the group. (wpp.com) Elevate28 is WPP chief executive Cindy Rose’s first big restructuring plan since taking over the company. In February, WPP said it would move from a holding-company structure toward a single company with four operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. (wpp.com) That plan also split the business into four regions — North America, Latin America, Europe, Middle East and Africa, and Asia Pacific — and tied the reorganization directly to “fully integrated, AI-enabled solutions” for clients. WPP said the goal was to simplify how clients buy services and how teams deliver them. (wpp.com) Artificial intelligence is already central to WPP’s pitch. The company says its WPP Open platform and newer agentic tools are meant to connect media, creative, production and enterprise work inside one system rather than across separate agency silos. (wpp.com 1) (wpp.com 2) WPP has been stacking those pieces this year. In January it launched Agent Hub on WPP Open, and in February it expanded a partnership with Adobe around artificial-intelligence tools for client marketing operations. (wpp.com) The new hire suggests WPP now wants a single executive focused on making that strategy stick inside the company, not just selling it to clients. Choueiri’s brief also includes working with WPP’s people team on culture, agility and new ways of working as Elevate28 moves from plan to execution. (wpp.com) For WPP, the appointment puts a named operator behind a three-year rewrite of how the group is organized, how its technology is used and how its agencies are expected to work together. (wpp.com)