Samsung showcases AI photography Nairobi

Samsung Electronics East Africa used a Nairobi event on May 17 to show how it is pitching AI photography tools as a selling point for its latest Galaxy phones. The company’s Galaxy Hangout gathering served as the Kenyan launch platform for the Galaxy A57 5G and Galaxy A37 5G, according to local event coverage. Attendees were given hands-on demonstrations of camera and editing features that Samsung says bring more of its AI software to mid-range devices. The sessions centered on photography, short-form video and street shooting in Nairobi rather than on processor speeds or other hardware specifications. ### Which phones were Samsung showing in Nairobi? The Galaxy A57 5G and Galaxy A37 5G were the two models Samsung highlighted at the Nairobi event, local reports said. Business Now reported that the private Galaxy Hangout gathering doubled as the launchpad for the two devices, while TechTrendsKE said the launch brought Samsung’s newer AI and software support features into its mid-range lineup in Kenya. (businessnow.co.ke) Samsung Mobile Press said on March 25 that the Galaxy A57 5G and Galaxy A37 5G were introduced globally with what the company calls “Awesome Intelligence,” its AI feature set for the A series. Samsung’s Africa product pages say the A57 includes features such as Object Eraser, Best Face and Edit Suggestion, while the A37 page lists Object Eraser, Edit Suggestion, Super HDR video on the front camera and improved Nightography. (businessnow.co.ke) ### What did people actually see at the Nairobi event? Business Now reported that the standout demonstration at Galaxy Hangout was an “AI and Camera Masterclass” led by photographer Edwin Waweru and Samsung Mobile Experience product manager Ryan Mule. The session showed how built-in AI tools could remove distractions from images, remaster older photos and optimize settings in real time, the report said. (samsungmobilepress.com) TechTrendsKE said Samsung also used the event to run a street photography workshop in Nairobi. That workshop focused on AI-assisted editing techniques, low-light shooting and real-time image optimization, according to the report. Business Now added that live demos at Monaco Lounge featured Nightography, 4K stabilization and what it described as pro-grade lenses. (businessnow.co.ke) ### How do those demos line up with Samsung’s published camera features? Samsung’s Africa site says Photo Assist on Galaxy devices lets users move, resize or delete objects and have AI fill the background, and also lets users add elements with a prompt. That aligns with the Nairobi demonstrations around removing distractions and editing images on the device. The Galaxy A37 5G product page says its front camera supports Super HDR video and that the phone has improved Nightography for brighter low-light shots. (techtrendske.co.ke) The Galaxy A57 5G page says users can capture moments “day and night, even in low light,” and lists editing tools including Object Eraser, Best Face and Edit Suggestion. ### Who did Samsung say the event was for? (samsung.com) Nyawira Muraguri, corporate communications and integrated marketing leader at Samsung Electronics East Africa, said during one event discussion that “You don’t need very expensive equipment to start your content creation journey,” according to TechTrendsKE. The same report said Samsung framed the Nairobi sessions around users who create content, run online businesses or spend much of their time on social media. (samsung.com) Business Now said the event theme was “For the Moments That Matter” and that Samsung used the gathering to emphasize real-world creativity. The report said attendees later took the phones into Nairobi streets to photograph the city and then returned for gallery displays and further demonstrations. ### What comes next after the Nairobi showcase? Samsung’s Africa site lists both the Galaxy A57 5G and Galaxy A37 5G in its current Galaxy A lineup, indicating the devices are part of its active regional portfolio. (techtrendske.co.ke) TechTrendsKE reported Kenyan pricing starting at Ksh 60,900 for the A57 5G and Ksh 49,100 for the A37, while Samsung tied the launch to installment financing through the LOOP FLEX program in Kenya. (businessnow.co.ke) Business Now said Samsung is directing users to follow community activity around the event through social media tags including #GalaxyHangout, #withGalaxy and #SamsungGalaxy. That gives the next public trail for additional Nairobi event images, participant posts and follow-up community activations from Samsung Electronics East Africa. (businessnow.co.ke) (samsung.com)