Polinky chips giveaway
Koikeya relaunched its Polinky triangular chips with a social giveaway offering 50 winners a nap sack plus snacks, and the contest closes April 15. (x.com) The relaunch and giveaway are getting traction among Japanese snack fans online. (x.com)
Koikeya has relaunched Polinky, its long-running triangular corn snack, and tied the refresh to an online giveaway centered on a new Polinky drawstring knapsack. (nissin.com) The company said the updated Polinky line went on sale nationwide in Japan on April 13, 2026, across all channels. The three flavors are Assari Corn, Mentaiko, and Ebi Shio, with 55-gram bags for the first two and 53 grams for the shrimp-salt version. (nissin.com) Koikeya said the relaunch adds a new “crispy, airy texture” pitch and redesigned packaging meant to make the product’s texture and character branding easier to recognize at a glance. The brand site still centers the Three Polinkies mascots that have long fronted the snack. (nissin.com) (koikeya.co.jp) The giveaway is running on X under the name “Polinky relaunch, thanks for your support campaign,” with 50 winners set to receive one Polinky knapsack plus six bags of the refreshed snacks. Koikeya said entrants must follow the official @polinkykoikeya account, repost the campaign post, and reply with the hashtag “#サクサクさんかくポリンキー.” (prtimes.jp) The company’s own release says the entry window runs from April 13 through April 19, 2026. That date range is later than the April 15 closing date circulating in some social posts, so Koikeya’s release is the clearest published terms page available. (nissin.com) (prtimes.jp) Polinky is one of Koikeya’s older snack brands, with the company saying it first launched in 1990 and is now in its 36th year. The relaunch leans on that history while adding merchandise, including a Paul-themed knapsack sold through Koikeya’s online shop for 1,580 yen including tax, before shipping. (nissin.com) (koikeya-online.jp) Koikeya is also reissuing Polinky ball-chain mascot goods after a March sellout, another sign the campaign is built as much around character fandom as around the chips themselves. The company lists the mascot figures at 1,480 yen each and says the resale began April 13 through its online store. (nissin.com) (koikeya-online.jp) For now, the push is simple: refresh a 1990 snack, put the mascots back in front, and give fans a reason to repost before the campaign window closes on April 19. (nissin.com)
