Samsung adds 20 Art Basel Hong Kong 2026 works to Samsung Art Store

Samsung Electronics said on March 24 that it added the Art Basel Hong Kong 2026 Collection to Samsung Art Store, its subscription art service for compatible televisions. (news.samsung.com) The company said the digital release is exclusive to Samsung Art Store and coincides with Art Basel Hong Kong 2026, which ran March 27-29 at the Hong Kong Convention and Exhibition Centre. (news.samsung.com) (artbasel.com) Samsung’s release says the collection contains 25 artworks by 20 emerging and established artists, correcting early summaries that described it as 20 works. The pieces come from eight galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy. (news.samsung.com) (www.asiae.co.kr) The works are presented in 4K on Samsung Art Store, which Samsung says now offers more than 5,000 works from more than 80 partners across its Art TV lineup. (news.samsung.com) That lineup is part of Samsung’s pitch that high-end televisions can double as digital art displays when they are not being used for video. At the fair, Samsung said it demonstrated the collection on Micro RGB, OLED and The Frame Pro models. (news.samsung.com) Art Basel said its 2026 Hong Kong edition brought together 240 galleries from 41 countries and territories, giving Samsung a large audience for a product tied directly to the fair. (news.samsung.com) (artbasel.com) Samsung is also leaning on a broader partnership with Art Basel. The company describes itself as the fair’s “Official Art TV” provider and has used previous fairs to expand Samsung Art Store programming. (news.samsung.com) During the Hong Kong fair, Samsung also said it would show 20 works from the Lee Kun-Hee Collection on Samsung Art Store in partnership with the National Museum of Korea. That gave the company a second museum-linked art package alongside the commercial fair selection. (news.samsung.com) The result is a fair booth, a TV hardware demo and a subscription catalog update wrapped into one launch. Samsung is selling the idea that the art fair can continue in the living room after the booths close in Hong Kong. (news.samsung.com)