MCM's 'Disco on Mars'
- MCM marked its 50th anniversary with an immersive installation titled “Disco on Mars” at Milan Design Week. - The Atelier Biagetti activation blends sound, future-facing visuals, and spatial design to celebrate the brand's milestone. - The work sits among Fuorisalone activations in Brera and has been highlighted as a standout experiential piece of the week ( ).
MCM turned its 50th anniversary into a Milan Design Week set piece with “Disco on Mars,” an immersive installation staged this week at Rotonda del Pellegrini. (mcmworldwide.com) The project was designed with Milan studio Atelier Biagetti and opened as part of Fuorisalone’s April 21-26, 2026 program in the Brera area. (fuorisalone.it) MCM says the installation turns the venue into a 1970s-inspired spaceship on Mars, using sound, architecture and moving images to guide visitors through a multi-level environment. (mcmworldwide.com) Fuorisalone’s event listing describes the space as a three-level, video-game-style spacecraft and ties it to MCM’s “From Munich to Mars” brand theme. (fuorisalone.it) The installation lands in a year when luxury labels again used Milan Design Week to present themselves through interiors, performance and temporary architecture, not only products. (yahoo.com) For MCM, the show also extends a design-week partnership with Atelier Biagetti that began at the fair in 2024 with “Wearable Casa,” a collection of seven domestic objects curated by Maria Cristina Didero. (mcmworldwide.com) Italian coverage of this year’s Salone del Mobile and Fuorisalone placed “Disco on Mars” among the installations drawing attention across Milan during the week’s crowded schedule. (tg24.sky.it) Atelier Biagetti describes the commission as an “intergalactic” environment made for Milan Design Week 2026, keeping the focus on spectacle as MCM marks five decades of the brand. (atelierbiagetti.com) The run ends on Saturday, April 26, after six days of public programming in central Milan — a short window for a project built to make anniversary branding feel like an event. (milandesignweek.org)
