GEODIS adopts Rotate for air cargo

GEODIS said on May 18 that it had selected Rotate’s air cargo intelligence products to strengthen its global air freight analytics and strategic planning. The move comes as weekly market data showed air cargo tonnage, pricing and capacity all eased in the first full week of May after holiday-driven demand faded in Asia and flower traffic linked to Mother’s Day cooled. GEODIS said the new data feeds will give its teams a live view of supply and demand conditions across the market. Rotate said the tools cover flights, capacity, demand and more than 5,000 commodities. ### Why did GEODIS add Rotate now? WorldACD said on May 18 that global chargeable weight fell 3% week on week in the first full week of May, extending the two-week drop to 6% from the prior fortnight. The data provider said the decline was driven by the end of holiday periods in Asia and the fading of the Mother’s Day flower surge, while annual traffic and pricing still remained above year-earlier levels. (stattimes.com) GEODIS said air cargo markets are facing rapid changes in both capacity and demand, shaped by geopolitical factors, supply chain disruptions and the growing role of sectors including semiconductors and high-tech products. The company said it was investing in more predictive and data-driven decision-making across its international air network. (worldacd.com) ### What exactly is GEODIS getting from Rotate? Rotate said GEODIS will integrate its Live Capacity and Air Demand products across the logistics group’s international air freight network. The company said Live Capacity provides hourly insight into global air cargo supply using real-time aircraft positioning data and covers passenger belly capacity, freighters and charters at the flight level. (stattimes.com) Air Cargo Week and other trade reports said the Air Demand product gives visibility into demand trends and commodity flows across more than 5,000 commodities. GEODIS said the combined products would provide what it called an end-to-end view of both sides of the market, helping teams respond faster to changing cargo conditions. (moveitmagazine.com) ### What changed in the market in early May? Asia Pacific traffic weakened after holiday demand eased. WorldACD said chargeable weight out of Asia Pacific dropped 5% week on week and 8% on a two-weeks-on-two-weeks basis as the Super Golden Week holiday ended. MESA, or the Middle East and South Asia region, also softened. (aircargoweek.com) WorldACD’s earlier week-18 report had shown MESA as the only origin region still growing week on week, but by week 19 the broader market had turned lower on tonnage, pricing and capacity. Stat Times reported that traffic from both Asia Pacific and MESA weakened as holiday-led demand faded. (worldacd.com) ### Why does live visibility matter when prices are easing? Stat Times reported that global air cargo pricing and capacity both declined in early May, a combination that can reduce the cost of urgent shipments for shippers and forwarders. But GEODIS did not present the Rotate deal as a rate play alone. It said the aim was to sharpen analytics and planning by seeing capacity, demand and commodity shifts in near real time. (worldacd.com) Rotate’s product description points to the same use case. The company said historical data back to 2018 can be used alongside live flight-level information, giving GEODIS both current market visibility and a longer record for planning and benchmarking. ### What comes next? WorldACD publishes weekly air cargo trend reports, and its week-19 update was released on May 18. (stattimes.com) GEODIS said Rotate’s Live Capacity and Air Demand products will be integrated across its international air freight network, with the companies framing the rollout as part of GEODIS’s broader push toward predictive, data-driven planning. (worldacd.com) (aviaupdates.com)