Whoop’s Big Raise
Wearable startup Whoop raised $575 million at a $10 billion valuation, underscoring investor appetite for subscription health trackers and athlete adoption (nytimes.com). Premium credit cards are even bundling discounts on wearables like Oura and Whoop as a top perk, signaling these devices are now lifestyle finance incentives for health‑focused consumers (bloomberg.com).
The round was led by Collaborative Fund and drew participation from Gulf sovereign investors and health institutions including Qatar Investment Authority, Mubadala, Abbott and the Mayo Clinic, alongside celebrity athlete investors such as Cristiano Ronaldo, LeBron James and Rory McIlroy. (businesswire.com) WHOOP disclosed membership has climbed past 2.5 million and that subscriptions grew roughly 103% year‑over‑year, while the company reported cash‑flow positivity and more than doubled revenue in the most recent reporting period. (bloomberg.com) The company’s privately reported valuation now stands at roughly three times its 2021 figure of $3.6 billion, a jump investors and coverage link to its accelerating subscription metrics and athlete endorsements. (techcrunch.com) WHOOP has been expanding through high‑profile sports integrations, signing club and event deals such as a clubwide partnership with Al Nassr, an agreement with Ferrari’s motorsport programs, and an official wearable role at the 2025 Ryder Cup. (whoop.com) Credit‑card marketing around wearables has intensified: Chase Sapphire Reserve cardmembers can receive a $359 statement credit toward a WHOOP Life annual membership (activation required, offer valid through May 12, 2026), while Chase Sapphire Preferred cardholders can receive a $100 credit; American Express’ Platinum card offers up to $200 back on Oura Ring purchases. (whoop.com) Company filings and the press release say the new capital will accelerate global expansion and platform development, and that legal counsel Goodwin advised WHOOP on the financing as it advances toward an eventual public offering. (businesswire.com)
