LA28 hits 12m ticket registrations

LA28 said on July 29 that registrations for a chance to buy tickets to the 2028 Los Angeles Olympics had climbed to 12 million, which the organizing committee described as the highest demand in Olympic ticketing history. The figure is up from 5 million registrations announced in February, according to LA28. (la28.org) The next public sales window, known as Drop 2, opens on Monday, Aug. 10, after a late-July Visa presale for selected cardholders. The new milestone comes as organizers continue to balance mass-market ticket sales with premium hospitality and community-access programs. (la28.org) LA28 says general tickets will continue to be sold in multiple drops, while hospitality packages through On Location are already available. (laist.com) The committee has also tied ticketing to a community program backed by the Los Angeles Rams. ### How big is the jump in demand? LA28 said registrations more than doubled to 12 million from 5 million in February. The committee said fans in more than 200 countries and all 50 U.S. states have registered for a chance to purchase tickets. Reynold Hoover, LA28’s chief executive officer, said in a statement that “Twelve million people registered for a chance to buy tickets, a historic show of excitement.” (la28.org) July 29 also marked two years until Los Angeles hosts the Games, and LA28 linked the demand update to that countdown. The organizing committee said it would continue to release ticket opportunities between now and the July 14-30, 2028 Olympics, with Paralympic tickets due to go on sale in 2027. (la28.org) ### What happens in the next ticket round? Aug. 10 is the start date for Drop 2, the next public ticket window for Olympic events in Los Angeles. LAist reported that fans who preregistered were automatically entered into a lottery for a purchase window, and those selected would receive emails on Thursday, Aug. 6, or Friday, Aug. 7. Sales in that round run through Aug. 20. (la28.org) LAist said buyers are limited to 12 tickets each, with an additional 12 allowed for the Olympic soccer tournament. Purchases for the Opening and Closing Ceremonies are capped at four tickets each, and some tickets in the new round will start at $28. (la28.org) ### Where does premium hospitality fit in? LA28 says hospitality packages are available now through its official Olympic hospitality provider, On Location. The organizing committee describes those packages as combining event tickets with premium views and lounge access, separate from the general ticket draw. The LA28 ticketing page says Drop 2 will also include refreshed general-ticket inventory across all Olympic sports and price ranges, subject to availability. (laist.com) Group tickets will also be offered through LA28 for Olympic groups of 50 or more and Paralympic groups of 20 or more. ### How is LA28 addressing access beyond premium buyers? The Los Angeles Rams pledged $5 million in November 2025 to launch LA28’s Community Ticket Program, a fundraising effort aimed at getting free tickets into the hands of local residents through nonprofits and community organizations. (laist.com) LA28 says the program is designed for local sports teams and philanthropists to fund donated tickets distributed within their communities. (la28.org) On July 27, LA28 and the Rams announced the first 10 recipient organizations, which received a combined 1,000 free tickets to Olympic swimming and flag football. LA28 said the Rams’ donation was the first of several expected for the program. (la28.org) ### What do the first-round sales show so far? LA28 said more than 4 million tickets were sold in Drop 1, which it called the most successful ticket launch in Olympic history. The committee said Los Angeles- and Oklahoma City-area residents claimed nearly 75% of those tickets, including 95% of tickets priced under $100 and 500,000 tickets priced at $28. (la28.org) Aug. 6 and Aug. 7 are the next dates to watch for selection emails, followed by the Aug. 10-20 Drop 2 sales window. LA28 says future ticket drops will follow, and Paralympic ticket sales are scheduled to begin in 2027. (laist.com) (la28.org 1) (la28.org 2)