Coachella Goes Miniverse
Coachella 2026 will feature MGA's Miniverse™, an immersive activation that shrinks the desert festival into a playful, interactive space [https://www.globenewswire.com/news-release/2026/03/10/3252713/0/en/Coachella-Just-Got-Miniversed.html].
The MGA's Miniverse™ will allow festival attendees to create their own mini food and lifestyle creations. Festival goers can make miniature versions of brands like Coca-Cola, Hershey’s, and Dole. MGA Entertainment is bringing its popular collectible craze to life at Coachella. This activation builds on the success of the Miniverse collectibles, known for their hyper-realistic details. This isn't the first time Coachella has embraced interactive experiences. In the past, the festival has included art installations, virtual reality experiences, and branded activations.
