Pricer Unveils In-Store Retail Platform

- The platform is designed to be battery-free, using a powered rail system for continuous power and data connectivity, which also allows for the future integration of IoT devices and sensors. - Pricer Avenue introduces a "Floating Canvas" feature, which allows multiple electronic shelf labels to be linked together to form larger, seamless digital displays for richer brand storytelling. - The system is intended for targeted deployment in high-impact store areas like premium aisles or promotional zones, rather than a full-store replacement of existing electronic labels. - A key feature is the monetization of the shelf-edge, allowing retailers to sell digital space to brands for dynamic advertising campaigns directly at the point of purchase, creating new revenue streams. - The platform is commercially ready and has already completed its first live installation in the United Kingdom with retailer East of England Co-op. - The system's labels feature a slim, modern aesthetic created by Swedish industrial designer Nikolaus Frank to provide a cleaner, more premium look along the aisle. - Founded in Sweden in 1991, Pricer is a veteran in this space, having sold more than 380 million electronic shelf labels to over 28,000 stores in 80 countries.