Voomi Supply Lands $10M for HVAC E-commerce
Voomi Supply, a B2B e-commerce platform for the HVAC and industrial trades, has secured a $10 million Series A round led by Asymmetric Capital Partners. The funding will be used to modernize the supply chain for a traditionally fragmented and offline industry.
The U.S. HVAC systems market was valued at more than $31.7 billion in 2025, yet it operates on a traditionally fragmented supply chain prone to logistical hurdles and parts shortages. Voomi Supply's platform directly targets this inefficiency by connecting disparate manufacturers and distributors, aiming to digitize a sector where online sales are the fastest-growing channel. Voomi's founder, Faron Schonfeld, started the company after personal frustration with the time and cost required to source a simple furnace motor, a repair he ultimately completed himself for a 70% savings. The company operates by creating a national sales platform for existing distributors and OEMs, digitizing their catalogs and handling the complex post-purchase logistics and customer service. Lead investor Asymmetric Capital Partners, which recently closed a $137 million Fund II, focuses on technology-driven consolidations of fragmented industries. Voomi aligns with Asymmetric's thesis of investing in platforms that modernize workflows in large, underserved legacy markets, applying a venture-style approach to a classic private equity roll-up strategy. To execute its next growth phase, Voomi recently hired RJ Cilley, the former Chief Operating Officer of Saks, as its new CEO. This strategic move brings deep experience in managing complex digital marketplaces and leveraging AI, signaling a clear intent to apply sophisticated e-commerce strategies to the industrial supply sector.
