Ulta Promotes National Lash Day
Ulta Beauty is holding its National Lash Day Sale, offering 30% discounts on mascaras and lash accessories. Such promotional campaigns are designed to boost short-term demand and drive store traffic. These events can also create opportunities for overstock and closeout inventory as retailers accelerate product turnover.
- National Lash Day, observed annually on February 19th, was founded in 2015 by House of Lashes to celebrate the beauty and functionality of eyelashes. - This promotional event is not exclusive to Ulta; other major beauty retailers like Sephora, Nordstrom, and Target also participate with discounts ranging from 20% to 50% off. - In past events, Sephora has offered up to 50% off on mascara brands such as Too Faced, Huda Beauty, and Anastasia Beverly Hills. - Target has previously participated by offering 20% off select mascaras and false lashes through its Target Circle program. - Brands frequently featured in National Lash Day promotions across various retailers include Benefit Cosmetics, Clinique, Lancôme, and Grande Cosmetics. - The event often includes more than just mascara, with deals extending to lash serums, primers, and false eyelashes from brands like Ardell and Velour Lashes. - Promotions are not limited to discounts; past offers have included gifts with purchase, such as Nordstrom's 20-piece beauty gift with a $150 purchase during the event.
