Rare Beauty Expands into Body and Hair Care
Selena Gomez's brand, Rare Beauty, has launched a new "find comfort" collection, expanding its product line into body and hair care. The new series includes a fragrance mist and a hydrating mousse-to-oil. The launch emphasizes self-care as a priority for the brand in 2026.
- The "Find Comfort" body care line includes four main products: a Hydrating Body Lotion ($28), Hydrating Hand Cream ($18), Body & Hair Fragrance Mist ($28), and a Stop & Soothe Aromatherapy Pen ($20). The scent profile across the collection features notes of lemon zest, jasmine, and cashmere wood. - This category expansion follows a period of significant growth; Rare Beauty's valuation surpassed $2 billion in 2024, with annual net sales crossing the $400 million mark in the 12 months ending in February 2024. - The brand is independently owned by founder Selena Gomez and is not part of a larger beauty conglomerate, a structure similar to other celebrity-founded lines like Jessica Alba's The Honest Company. - A core component of the brand's business model is social impact, with 1% of all sales dedicated to the Rare Impact Fund, which supports youth mental health organizations. - The move into body and hair care follows similar category expansions by other successful celebrity-founded brands, such as Rihanna's Fenty Beauty and Hailey Bieber's Rhode. - Beginning in February 2026, Rare Beauty will significantly broaden its distribution by entering over 1,500 Ulta Beauty stores and its website. This marks the brand's first major retail expansion beyond its initial exclusive partnership with Sephora.
