Sunrise on the Reaping global push

Lionsgate’s street campaign for The Hunger Games: Sunrise on the Reaping has moved beyond United States and Italian stops, with fan-circulated displays now spotted in Bangkok and Athens after earlier appearances in Chicago, New York, Milan, and Los Angeles. The rollout is landing more than seven months before the movie’s November 20, 2026 release, which tells you this is an unusually early global push for a franchise film. (threads.com 1) (threads.com 2) (lionsgatepublicity.com) The movie is the film version of Suzanne Collins’s 2025 novel, and Lionsgate announced the adaptation on June 6, 2024, the same day it confirmed a November 20, 2026 theatrical opening in North America. In that announcement, the studio also said the story goes back 24 years before the first Hunger Games and starts on the morning of the 50th Hunger Games reaping. (investors.lionsgate.com) That setting matters because the 50th Hunger Games is the Second Quarter Quell, the edition that doubles the usual number of tributes from 24 to 48. The central character is a teenage Haymitch Abernathy, played in the new film by Joseph Zada, years before Woody Harrelson’s version became Katniss Everdeen’s mentor. (investors.lionsgate.com) (brit.co) Lionsgate is not starting from zero here. The studio said in 2024 that the five earlier Hunger Games films had grossed more than $3.3 billion worldwide, and that series scale helps explain why the new campaign is showing up as physical installations in multiple cities instead of staying online. (investors.lionsgate.com) The creative team is also built for continuity. Lionsgate said producer Nina Jacobson and producer Brad Simpson are back under Color Force, and Francis Lawrence, who directed every Hunger Games film since Catching Fire, returned to direct this one as well. (investors.lionsgate.com) (lionsgate.com) The cast is one reason the publicity is accelerating now instead of waiting for late summer. Lionsgate’s current materials list Joseph Zada as Haymitch, while Whitney Peak is playing Lenore Dove, the character Brit + Co described as the love of Haymitch’s life waiting back home in District 12. (lionsgatepublicity.com) (brit.co) Peak is already doing the emotional selling job that usually comes much closer to release. In an interview published April 10, 2026, she said audiences can “100%” expect to cry, and she singled out Joseph Zada by saying he gives “a performance of a lifetime.” (brit.co) This campaign also follows Lionsgate’s first official teaser, which the studio released on November 20, 2025, exactly one year before the scheduled opening. The studio’s publicity site now pairs that teaser with stills, posters, and the fixed November 20, 2026 date, so the city displays look less like random fan sightings and more like the next step in a coordinated worldwide launch. (lionsgate.com) (lionsgatepublicity.com)