Digital Signage Market to Near $29B by 2030
A new report projects the global digital signage market will grow from $21.45 billion in 2025 to $28.88 billion by 2030. This represents a compound annual growth rate of 6.1%. The market includes products such as video walls, kiosks, and digital billboards, with growth driven by increasing adoption in retail, corporate, and public spaces.
- The digital signage market is undergoing significant consolidation, with M&A activity rebounding after a slowdown during the COVID-19 pandemic. Notable recent deals include the merger of NEC and Sharp to form Sharp NEC Display Solutions and Navori Labs' acquisition of Signagelive, creating the largest independent channel-only Content Management System (CMS) provider globally. Companies like STRATACACHE, ZetaDisplay, and Vertiseit are also actively acquiring smaller players to expand their geographic footprint and technological capabilities. - Valuation for digital signage companies varies, with historical EBITDA multiples for integrators ranging from 7x to 12x. Software-as-a-Service (SaaS) providers typically command higher multiples due to recurring revenue streams. As a reference for the broader "Signs & advertising specialty producers" industry, an average EBITDA multiple of 11.94x was noted in mid-2025. - Hardware manufacturing remains the largest segment of the market, dominated by major electronics companies like Samsung, LG, and NEC, who are focusing on advancements in 4K, 8K, and direct-view LED technologies. However, the software and services components are growing at a faster rate, with the cloud platform segment projected to have the fastest CAGR at 12.54%. - Venture capital investment in the in-store digital signage startup space has been notable, with 130 companies raising a collective $220 million. This sector has a higher exit rate (11.5%) through acquisitions or IPOs compared to the tech industry average of 5.4%. - The retail sector is the largest end-use market for digital signage, accounting for 21.35% of revenue in 2025. Retailers are increasingly investing in in-store analytics platforms that transform digital screens into revenue-generating retail media networks. - A key technological driver is the integration of Artificial Intelligence (AI) and the Internet of Things (IoT). AI is being used for dynamic content personalization based on real-time audience analytics, while IoT sensors can trigger automated alerts and manage queue times, enhancing the utility and ROI of signage networks.
