Louis Vuitton tests plant fur

Louis Vuitton put a vest made with plant-based faux fur on its Fall-Winter 2025 runway in Paris, giving BioFluff’s Savian material a high-profile luxury test. (us.louisvuitton.com) (plantbasednews.org) The show was Nicolas Ghesquière’s Women’s Fall-Winter 2025 collection, presented on March 10, 2025, in Paris. Louis Vuitton’s official show notes framed the collection around train stations, travel and “all emotions,” while outside coverage identified one vest as BioFluff’s “wolfy” textured Savian. (us.louisvuitton.com) (plantbasednews.org) Savian is BioFluff’s plant-based fur material, made from fibers including nettle, hemp and flax rather than animal pelts or petroleum-based synthetics. BioFluff says it produces the material in Europe and describes it as a fur, shearling and plush alternative. (bio-fluff.com) (stellamccartney.com) That distinction matters in fashion because faux fur usually means plastic. Stella McCartney, an earlier Savian partner, says the material is plastic-free and biodegradable, and says about 50 percent of its inputs can come from agricultural waste streams. (stellamccartney.com) Louis Vuitton has not announced a broader fur-material policy change alongside the runway look. The visible shift here is narrower: a major LVMH house used a startup’s plant-based textile in a Paris Fashion Week collection. (us.louisvuitton.com) (plantbasednews.org) BioFluff has been building toward that kind of placement for several years. The company says Savian was launched at the 2023 United Nations climate summit, known as Conference of the Parties 28, with Stella McCartney, and BioFluff was previously an LVMH Innovation Award finalist in 2022. (bio-fluff.com) (materialsdesignmap.com) Other brands have already tested the material in smaller ways. BioFluff says Stella McCartney used Savian in a pre-fall 2024 collection, and reporting in 2026 said Ganni had shown Savian versions of its Bou bag before the material reached wider retail. (bio-fluff.com) (the-ethos.co) BioFluff says current scaling calculations show Savian can produce about 40 to 90 percent less carbon dioxide than high-quality synthetic fur alternatives. That figure comes from the company and brand partners, not an independently published life-cycle assessment in the sources reviewed here. (stellamccartney.com) (materialfactors.org) For now, the Louis Vuitton look reads as a runway trial, not a mass-market rollout. But when a house of that size puts a new textile under Paris runway lights, suppliers, rivals and investors tend to notice. (us.louisvuitton.com) (the-ethos.co)