Pilates reformer growth
JETSET Pilates is expanding in Greater Boston with new studios as reformer workouts stay a top boutique-fitness trend — a sign reformer classes are becoming more accessible to beginners and travelers seeking short, intense sessions (prnewswire.com). Beginner‑friendly guides and at‑home setup tips are also circulating to make reformer practice less intimidating for newcomers ( ).
JETSET opened its Wellesley studio at 98 Central Street on June 26, 2025, marking the brand’s first location in Massachusetts. (jetsetpilates.com) (jetsetpilates.com) Company materials and a recent PR Newswire release say Wellesley is currently JETSET’s sole studio in the Boston market as the franchisor works with existing and prospective franchise partners to expand across Greater Boston. (prnewswire.com) (prnewswire.com) JETSET’s communications project that Greater Boston could support roughly 8–12 studios long‑term, while earlier franchise announcements set an initial regional goal of 3–5 studios over the next few years. (prnewswire.com) (prnewswire.com) The franchise network reported 24 studio openings in 2025 and a footprint exceeding 270 studios open or in development as it moved into 2026. (franchise.org) (franchise.org) PR filings and the brand site note the company sold more than 200 studios as of an October 7, 2025 milestone announcement, underscoring rapid unit sales for the concept. (prnewswire.com) (prnewswire.com) JETSET’s model pairs DJ‑curated music with its signature 50‑minute Reformer classes and the franchisor has announced a training academy plus an elevated membership program to standardize instruction and support franchise operators. (jetsetpilates.com) (jetsetpilates.com) Beginner‑focused how‑to content and at‑home Reformer setup guides have proliferated alongside the chain’s expansion, including a VoyagerInfo beginner setup post and a PeakPrimalWellness home‑setup guide published March 17, 2026. (voyagerinfo.com) (voyagerinfo.com)
