Fendi brings Baguette back
- Fendi showcased its Baguette 26424 Re‑Edition at Milan Design Week, linking the drop to the brand's 1997 archives. (elle.com) - The re‑edition collection includes 20 styles, with six specific styles on view in Milan. (elle.com) - Milan Design Week continues to blur the lines between interiors, collectible objects, and fashion-brand storytelling. (elle.com)
Fendi used Milan Design Week 2026 to relaunch its Baguette as the Baguette 26424 Re-Edition, tying the bag directly to its original 1997 model code. (fendi.com) The house said the project includes 20 re-editions from the Fall/Winter 2026-27 collection, and outside coverage of the Milan display said six styles were shown during the design-week presentation. (fendi.com) (elle.com.sg) Fendi presented the bags at Palazzo Fendi Milano during the city’s design-week circuit, using an installation built around wooden crates modeled on art-shipping boxes rather than a standard retail display. (fendi.com) (forbes.com) That staging put a fashion accessory inside the same conversation as collectible furniture, interiors and gallery-style objects that dominate Salone del Mobile and the broader FuoriSalone program in Milan each April. (forbes.com) (elle.com.sg) The Baguette is one of Fendi’s best-known products, first introduced in 1997, and the “26424” name points back to the bag’s first internal model number rather than a new silhouette. (fendi.com) (theimpression.com) Recent coverage of the re-edition says the updated version keeps the original shape close to the late-1990s bag but uses a softer construction designed to sit more easily under the arm. (elle.com.sg) (theimpression.com) The timing also matters inside Fendi: the re-edition was introduced as part of Maria Grazia Chiuri’s Fall/Winter 2026-27 debut for the house, making the bag one of the clearest heritage signals in her opening season. (fendi.com) (theimpression.com) Milan Design Week has become a favored stage for luxury brands to do more than show furniture, with houses including Hermès, Louis Vuitton and Fendi using the event this year for immersive installations and archive-driven storytelling. (elle.com.sg) (forbes.com) For Fendi, that meant bringing back a 1997 bag as if it were a design collectible: numbered from the archive, displayed like an artwork, and relaunched in Milan before moving on to stores. (fendi.com) (flaunt.com)
