iRealtee rolls out AI marketing suite
iRealtee launched an AI-powered marketing automation suite for real estate agents that integrates lead generation and pipeline management to tackle low conversion from social leads. The move highlights new competition in vertical AI focused on turning social traffic into booked showings. (manilatimes.net)
iRealtee introduced its AI-powered marketing automation on March 18, 2026, adding automated campaign setup, ad-copy generation, and pipeline integration into its brokerage operating system. (prstation.ph) The new workflow requires a salesperson to connect a Facebook page, upload property images or video, input property details and budgets, then process payments via GCash, Maya, or credit card to launch ads through the platform. (prstation.ph) The company frames the feature as a shift from training-based adoption to system-based execution to address inconsistent campaign execution across brokerage teams, a gap highlighted in the launch release and attributed to founder Colin Marcelino. (prstation.ph) iRealtee’s public site lists integrated CRM, sales-pipeline visibility, real-time commission tracking, BIR-compliant double-entry accounting, and an invitation to “Book a 15-minute demo,” accompanied by a claim to have “Join hundreds of real estate teams.” (irealtee.com) Product expansion has been steady: iRealtee added a Rental Management System on January 27, 2026, extending the platform from brokerage ops into property rental workflows within two months of its broader platform launch. (islandsphilippines.com) The launch emphasizes automated content variation and campaign structuring driven by ad-platform behavior rather than manual interest targeting—an operational signal competitors should meet with tight demo CTAs (iRealtee’s 15-minute demo), clear pipeline-to-showing metrics, and payment/launch simplicity in positioning. (prstation.ph)
