Amanyara Offers Lessons with Sports Icons

- The "Legends" program is part of a broader "quiet luxury" trend that prioritizes unique, experience-based offerings over overt displays of wealth. This approach is gaining traction among high-net-worth travelers who are increasingly seeking privacy, authenticity, and personalized services. - Amanyara is a long-established favorite for celebrities seeking privacy, having hosted guests like Beyoncé, Jay-Z, Brad Pitt, Will Smith, and Kim Kardashian. One of its private villas even features a recording studio designed by producer Nile Rodgers, which has been used by artists such as Prince and Kanye West. - Parent company Aman has a history of collaborating with elite athletes, including appointing tennis star Maria Sharapova as a Global Wellness Ambassador for curated retreats at other properties. These partnerships leverage the athletes' reputations for discipline and peak performance, which resonates with luxury consumers. - The program is part of a larger, global wellness strategy by Aman that integrates medical services, mindfulness, and nutrition. Other Aman properties offer specialized retreats focusing on everything from Ayurvedic medicine in India to immune health optimization with Wim Hof-certified instructors in Utah. - This type of hyper-personalized programming caters to a growing market of affluent travelers, with 94% incorporating wellness into their trips and nearly half willing to spend between $5,000 and $10,000 per trip for it. - Previous "Legends" events at Amanyara have included clinics with NFL stars Demarcus Lawrence and Xavien Howard, as well as tennis duo the Bryan Brothers. A 90-minute clinic with the NFL players was priced at $375 per person, with an intimate dinner costing $600 per person. - Proceeds from some program elements, such as the dinners with athletes, are donated to local community non-profits like the Edward C. Gartland Youth Centre in Turks & Caicos.