NCT WISH’s 'Sticky' explodes

NCT WISH put out the “Sticky” music video on April 13, giving fans a first full look at one of the songs from its first studio album, *Ode to Love*. (youtube.com) The group’s official YouTube channel lists *Ode to Love* for release at 6 p.m. Korea Standard Time on April 20, 2026. Star News reported that “Sticky” went live at midnight on April 13 through the SMTOWN YouTube channel and other platforms. (youtube.com) (starnewskorea.com) Star News described “Sticky” as a hip-hop based dance track built on a mid-tempo beat and bossa nova-style guitar. The same report said the lyrics compare a relationship to mango sticky rice, pairing two unlike elements that cling together. (starnewskorea.com) That release is part of a bigger step for the group: *Ode to Love* is NCT WISH’s first full-length Korean album, with 10 tracks including “Sticky” and the title song “Ode to Love.” SM Entertainment’s global shop has already opened preorders across package, jewel case, and smart-album editions. (starnewskorea.com) (global.shop.smtown.com) SM Entertainment began laying out the comeback on April 2 with a published schedule for *Ode to Love*. Chosun and Aju Press both reported that the rollout included trailers, concept material and a staggered teaser campaign ahead of the April 20 release. (chosun.com) (ajupress.com) NCT WISH debuted on February 28, 2024, as the Japan-based unit of NCT. The six-member lineup is Sion, Riku, Yushi, Jaehee, Ryo and Sakuya. (en.wikipedia.org) (ajupress.com) The group has been active between releases, with its YouTube channel posting the *Ode to Love HOUSE* video series in the days before “Sticky” arrived. The same channel shows more than 1.3 million subscribers, giving the rollout a large in-house audience before broader chart data arrives. (youtube.com) NCT WISH already had a visible commercial footprint before this album cycle. Billboard reported in November 2025 that SM Entertainment’s third-quarter revenue was lifted in part by releases and concerts from aespa and NCT WISH. (billboard.com) The next test is April 20, when the full album lands and early attention around “Sticky” turns into sales, streams and chart results. For now, the campaign has shifted from teasers to a finished music video and a firm release clock. (youtube.com) (starnewskorea.com)