Meta expands AI ad assistant

Meta has widened beta access to its Meta AI business assistant to advertisers and agencies across major global markets, adding local-language support. (about.fb.com) The rollout covers the United States, Europe, the Middle East and Africa, Asia-Pacific, and Latin America, according to reports published April 22 and April 23. The assistant sits inside Ads Manager, Meta Business Suite, and Business Support Home. (socialmediatoday.com) (socialsamosa.com) Meta began testing the tool in the fourth quarter of 2025. The company said it is designed to remember a business’s goals, answer support questions, and offer personalized performance recommendations. (about.fb.com) In the beta, businesses resolved common account issues at a 20% higher rate, Meta said. Small advertisers that used its recommendation features saw a 12% drop in cost per result. (socialmediatoday.com) (socialsamosa.com) The assistant is aimed at the slow, expensive parts of running ads: fixing disabled accounts, dealing with spend limits, sorting out payment errors, and figuring out why a campaign is underperforming. It can also suggest new tests based on a business’s own campaign data. (socialsamosa.com) That fits Meta’s broader push to automate more of the ad business with artificial intelligence. In January, Meta said it was “all in” on AI tools that make it easier for businesses to launch and improve campaigns. (about.fb.com) The timing matters for Meta because advertising remains its core business. Meta reported $200.97 billion in 2025 revenue, with ad impressions up 12% for the year and average price per ad up 9%. (investor.atmeta.com) Meta said it plans to keep developing the assistant through 2026 based on advertiser feedback. The pitch is straightforward: keep more businesses inside Meta’s own tools, and make ad buying easier to run without waiting on human support. (socialmediatoday.com)