WHOOP readies major free upgrade

WHOOP said on May 8 that it is adding a new set of AI, training and health features across its memberships, and Express reported on May 14 that the upgrade is being positioned as a free improvement for existing subscribers. WHOOP’s own materials describe the package as feature updates across memberships rather than a new device launch. The company did not give a single public rollout date for all of the additions, but said some are already live, some are coming this quarter and others are due this summer. ### Which parts of the upgrade are already live? Ed Baker, WHOOP’s chief product officer, said in a May 8 post that “My Memory” is already live. The feature lets members store goals, habits and life context in their profile so WHOOP’s coaching can reflect that information, according to Baker’s post and the company’s press release. WHOOP also said proactive check-ins are part of the new AI push. (whoop.com) Baker wrote that the app can surface prompts before a big day, after poor sleep or around a goal a member has shared, while the press release said the feature is meant to make coaching more timely and personalized. ### What is coming later in the quarter? This quarter, WHOOP plans updates to its Journal, Strength Trainer and app integrations, according to Baker’s May 8 roadmap. (whoop.com) The Journal changes will let members log habits by voice or text, while Strength Trainer is set to add trends and personal records for major lifts. Deeper app integrations are also due this quarter, Baker wrote. (whoop.com) He said they are intended to bring more activity into WHOOP automatically and improve sleep, strain and recovery insights. ### What is scheduled for this summer? This summer, WHOOP said, a new generation of its heart-rate algorithm will roll out with improvements across workouts and everyday wear. (whoop.com) The company also said on-demand video consultations with a licensed clinician will launch in the United States this summer inside the WHOOP app. U.S. members are also due to get medical-records integration through HealthEx, according to the company. (whoop.com) WHOOP said the feature will let members connect diagnoses, medications and procedures to the app for more personalized recommendations. ### Is all of this included in a standard membership? (whoop.com) WHOOP’s membership page says members should “expect regular feature updates and releases on the hardware you already own,” and the company’s support page says membership access varies by plan. WHOOP currently lists three tiers: One starting at $199 a year, Peak at $239 a year and Life at $359 a year. The company’s spring roadmap draws a distinction between included feature updates and at least one paid addition. (whoop.com) Baker said the clinician service for U.S. members will be “a new paid add-on service,” while the AI, journaling, training and algorithm updates were described as platform improvements or features coming to members. ### What did Express say about Fitbit? (whoop.com) Express reported on May 14 that Google-owned Fitbit had introduced a screen-free “Air” wearable priced at £84.99, and framed WHOOP’s update as a response in the fitness-tracker market. Express said the Fitbit Air will go on sale next month and described WHOOP’s upgrade as a free enhancement for subscribers. Reuters could not independently verify Fitbit Air product details from an official Google or Fitbit announcement in the materials reviewed for this article. (whoop.com) May 8 is the key public marker for WHOOP’s next step because that is when the company published both its press release and Baker’s roadmap. The next dated milestone the company has given is summer 2026 for the new heart-rate algorithm and U.S. clinician access, with other additions scheduled for the current quarter. (whoop.com) (express.co.uk)