Bad Bunny Breaks Records
Bad Bunny's Super Bowl Halftime Show shattered viewership records, becoming the most-watched halftime performance in history according to Roc Nation. This marks a landmark moment for hip-hop and Latin music on the world's biggest stage.
While the live U.S. broadcast drew an impressive 128.2 million viewers, making it one of the most-watched halftime shows in history, the performance's global reach was unprecedented. When factoring in online platforms and global broadcasts, the total viewership skyrocketed to a record-breaking 4.157 billion views within the first 24 hours. The 13-minute set was a vibrant celebration of Puerto Rican culture, featuring a medley of his hits including "Tití Me Preguntó," "Yo Perreo Sola," and the finale "DeBÍ TiRAR MáS FOToS." The performance was amplified by surprise guest appearances from music icons Lady Gaga, who performed a salsa version of "Die With a Smile," and Ricky Martin, who joined for "LO QUE LE PASÓ A HAWAii." The show's impact on Bad Bunny's music was immediate and substantial. In the day following the performance, his streams on Apple Music surged by 700%, and he landed 23 songs on the platform's Daily Top 100 Global chart. Similarly, his Spotify streams in the U.S. jumped by 470%, and his album "Debí Tirar Más Fotos" returned to number one on the Billboard 200 chart. The performance, delivered almost entirely in Spanish, was widely seen as a significant moment for Latino representation on a major American stage. The set design itself was rich with symbolism, featuring elements of Puerto Rican life and concluding with the message, "The only thing more powerful than hate is love," displayed on the stadium's Jumbotron. The show generated a massive social media buzz, with over six million posts related to Bad Bunny during the game on X (formerly Twitter) alone, a 409% increase from the previous year's halftime show. The performance also became the subject of political commentary, drawing praise from figures like California Governor Gavin Newsom and criticism from former President Donald Trump. Fresh off his historic Grammy win for Album of the Year with "Debí Tirar Más Fotos" just a week prior, the Super Bowl performance capped a monumental period for the artist. Bad Bunny is now continuing his international tour with upcoming dates in Europe, including stops in Madrid and Milan.
