Gulf Kanawut Dominates Milan Fashion Week
Thai star Gulf Kanawut turned heads as Gucci Brand Ambassador at Milan Fashion Week Fall-Winter 2026, appearing in sleek all-black looks and sunglasses that generated 400+ reposts. The Gucci show dominated social feeds, with street style coverage also featuring K-pop group Olandria in trendy elements that earned 1.1K likes and 221 reposts.
Gulf Kanawut's relationship with Gucci has been developing since 2020, when he was first named a "friend of the house." This long-standing connection culminated in his official appointment as Gucci's first male brand ambassador from Thailand, a historic milestone for the actor. His appearance at the Fall-Winter 2026 show comes during a period of significant creative transition for Gucci. The show follows the brief, two-year tenure of creative director Sabato De Sarno, whose vision was to steer the brand from maximalist designs toward a more understated and sophisticated aesthetic. The strong showing from Thai celebrities is a major trend at Milan Fashion Week. Besides Gulf, other Thai stars spotted in Milan have included Nani for Onitsuka Tiger, Pavel Naret for Gucci, and Pond Naravit for Prada, highlighting Thailand's growing influence in the luxury fashion sphere. The social media impact of Asian celebrities is a powerful force for luxury brands. While the fictional K-pop group Olandria was noted, real-life counterparts like Stray Kids' Bang Chan for Fendi and aespa's Karina for Prada consistently generate massive online engagement, demonstrating the strategic importance of these partnerships for reaching a global audience.
