SoFi tops Forbes; CEO buys stock

SoFi was ranked the #1 U.S. bank by Forbes for 2026, credited with strong trust and digital experience metrics, and CEO Anthony Noto purchased $1 million of shares at $17.88 aiming to signal confidence. The firm’s profile notes ongoing product integrations including FedNow and crypto services as part of its differentiated offering. (x.com) (x.com)

SoFi was ranked the top bank in the United States on Forbes’ 2026 World’s Best Banks list, putting the digital lender at the top of a customer survey-based ranking. (forbes.com) Forbes said its 2026 World’s Best Banks ranking was based on surveys of more than 54,000 people across 34 countries, measuring trust, customer service, digital services, financial advice and terms and conditions. (forbes.com) SoFi’s company profile on Forbes shows the San Francisco-based firm trading under the ticker SOFI, with a share price of $16.27 at the close on April 9, 2026. (forbes.com) Chief executive Anthony Noto also disclosed an open-market stock purchase in a Form 4 filed with the Securities and Exchange Commission on March 2, 2026, reporting a personal buy tied to SoFi shares. (sec.gov) That purchase landed as SoFi kept expanding beyond its original student-loan refinancing business into banking, investing and payments infrastructure inside a single app. (sofi.com) In June 2025, SoFi said it planned crypto-enabled products including remittances and investing, with Anthony Noto saying blockchain would be threaded through buying, paying, saving, investing, borrowing and protection products. (sofi.com) In November 2025, SoFi said SoFi Bank had become the first nationally chartered bank in the United States to launch crypto trading for consumers, adding the ability to buy, sell and hold dozens of digital assets. (sofi.com) On April 2, 2026, the company added a business-banking product aimed at enterprise clients that want to manage both traditional money and crypto activity through one regulated platform with round-the-clock settlement. (sofi.com) Forbes’ separate America’s Best Banks 2026 list uses a different methodology focused on 11 balance-sheet, profitability and stock-performance metrics, and that ranking was led by HBT Financial rather than SoFi. (forbes.com) The combined picture is that SoFi’s latest recognition came from customer ratings, while its chief executive’s March filing showed he was still buying his own company’s stock as the bank pushed deeper into digital finance. (forbes.com) (sec.gov)

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