BMW brings two concepts to Monterey

BMW said on August 4 that it will use Monterey Car Week to stage the North American debuts of two concept vehicles and mark 40 years of the BMW M3. The automaker outlined a broader 2026 program that also includes appearances at Legends of the Autobahn, the Rolex Monterey Motorsports Reunion and a Kith collaboration event. Monterey Car Week runs August 7-16, according to See Monterey, and the 75th Pebble Beach Concours d'Elegance is set for August 16. ### Which two concept cars is BMW bringing? BMW said the two concept vehicles are the BMW M Concept Neue Klasse and the Vision BMW ALPINA. The company described both as North American introductions during Monterey Car Week after earlier unveilings in Europe. (press.bmwgroup.com) The BMW M Concept Neue Klasse had its world premiere at the 24 Hours of Le Mans, while the Vision BMW ALPINA was first revealed at the Concorso d'Eleganza Villa d'Este, BMW said. BMW said the M Concept Neue Klasse previews the next era of BMW M with M-specific Neue Klasse technology, advanced vehicle control and a quad-motor performance concept. (press.bmwgroup.com) ### Where will BMW show them during the week? BMW said its Monterey program stretches across the Monterey Peninsula, with concept debuts, heritage displays and motorsport appearances tied to multiple events. The company said it will also appear on the Pebble Beach concept lawn during the week, extending its presence beyond brand-hosted activities. (press.bmwgroup.com) Pebble Beach said its 75th Concours d'Elegance will be held on August 16 at The Lodge at Pebble Beach. The event's website lists a concept-car program as part of Pebble Beach Automotive Week programming, alongside other displays and ride-and-drive activities. ### What is BMW doing for the M3 anniversary? BMW said it will celebrate four decades of the BMW M3 with landmark road cars and race cars at Legends of the Autobahn and the Rolex Monterey Motorsports Reunion. (press.bmwgroup.com) The company did not list the full vehicle roster in the August 4 release, but it framed the display as a heritage program tied to one of its best-known performance nameplates. (pebblebeachconcours.net) BMW has used the 40th anniversary of the M3 as a theme at other 2026 concours events as well. In a March release for the Amelia Concours d'Elegance, the company said it would mark 40 years of the M3 alongside other heritage milestones. ### What else is BMW adding around the cars? BMW said it will host an invitation-only panel with Kith founder and chief executive Ronnie Fieg during the week. (press.bmwgroup.com) The company said the event will unveil the fourth chapter of the BMW and Kith collaboration, including a new collection and bespoke automobiles celebrating BMW's past and present. (press.bmwgroup.com) The August 4 program statement described Monterey as one of the world's most important automotive gatherings and said BMW would use the week to show performance, luxury and design projects across several venues. That lineup goes beyond a single reveal format and ties product, heritage and lifestyle programming into the same schedule. (press.bmwgroup.com) ### When and where can people see the broader event? See Monterey said Monterey Car Week will run from August 7 through August 16 and include more than 35 events across Monterey County. The tourism group said the schedule builds toward the 75th Pebble Beach Concours d'Elegance on August 16. (press.bmwgroup.com) Pebble Beach said August 16 is the date for this year's concours at The Lodge at Pebble Beach. BMW said its concept debuts, M3 displays and related programming will take place during that August 7-16 window. (pebblebeachconcours.net) (prnewswire.com)