Macy's Flower Show — Spring Floral Spectacle

Macy’s Herald Square opens its 2026 Flower Show on Thursday, April 23, turning the Manhattan flagship into a free floral installation through Sunday, May 10. (macys.com) The 51st edition is built around a theme called “Homegrown,” which Macy’s says celebrates American gardens with floral art, regional botanicals and handicrafts. The displays are concentrated on the main floor of the store at Herald Square. (macysinc.com) Macy’s promotional material describes towering planters, stained-glass garden panels, yarn-wrapped trees and decorated store windows as part of the installation. The company says the show runs during regular store hours. (macys.com) A branded installation from Valentino Beauty is part of this year’s setup. Macy’s says the mezzanine will host the “Born in Roma Palazzo,” a multisensory fragrance and design experience tied to Valentino’s Born in Roma line. (macysinc.com) The event lands as Macy’s continues to use large in-store spectacles to pull traffic into its best-known properties. In its April 14 announcement, the company folded the Flower Show into a year-round marketing push it calls “Celebrations Start at Macy’s.” (macysinc.com) Time Out New York reported on April 15 that the New York show will also include exclusive merchandise and Mother’s Day-related programming. Its guide described the Herald Square takeover as a cross-country tour through American backyard landscapes. (timeout.com) Macy’s event listings add a LEGO “Blooms & Beyond” activation alongside the flower displays, and the retailer has scheduled a Friends & Family fashion event for Saturday, April 25. The listings note that events are subject to change or cancellation. (macys.com) The Flower Show has been a recurring spring fixture at Herald Square for decades, and this year Macy’s is also expanding it beyond New York. The company says a new pop-up version opened at Macy’s State Street in Chicago on April 16 and will also run through May 10. (macysinc.com) For New Yorkers looking for the annual bloom-filled detour through Midtown, the key date is Thursday, April 23. After that, the flowers stay up through Mother’s Day weekend. (macys.com)