Calvin Klein x NewJeans leak
A cancelled Calvin Klein collaboration with K‑pop group NewJeans leaked online, including designer Gary Card’s unused 'CK bunny' set design. The reveal circulated on social channels and sparked fan debate about what the campaign would have looked like (x.com).
A leaked look at a scrapped Calvin Klein set for NewJeans is spreading online after British designer Gary Card posted images of an unused “CK bunny” concept. (garycard.co.uk) Card’s portfolio now includes a page labeled “Calvin Klein x NewJeans” and tagged “Another Magazine Autumn/Winter 2024,” while reposts of his social posts show a rabbit-shaped set and NewJeans branding that never appeared in a released campaign. (garycard.co.uk) (tiktok.com) Calvin Klein did release a NewJeans group campaign on September 24, 2024, its Fall 2024 push, with Minji, Hanni, Danielle, Haerin and Hyein photographed together in denim and fall basics. (hypebae.com) (nylon.com) A second Calvin Klein campaign arrived in February 2025, but the branding had shifted. Coverage of that Spring 2025 rollout identified the five members by name or as NJZ, not as NewJeans. (wwd.com) (thefader.com) (hypebae.com) That naming change had already become visible by January 2025, when a Calvin Klein ad circulating online listed only the members’ individual names and omitted the group name entirely. (allkpop.com) The leak landed in a fandom already primed to read brand work through the group’s legal fight with ADOR. Hypebae noted in January 2026 that ADOR had been in a contract dispute with the group since 2024. (hypebae.com) What surfaced this week is not a confirmed cancelled ad buy from Calvin Klein, but a designer’s unused set concept tied on his own site to “Calvin Klein x NewJeans.” That has been enough for fans to reconstruct a campaign that appears to have been planned, built and then shelved before publication. (garycard.co.uk) (tiktok.com) The images are circulating now because they offer something rare in fashion marketing: a nearly finished version of a campaign the public was never supposed to see. In this case, the missing piece is a Calvin Klein x NewJeans chapter that sits between the group’s September 2024 debut for the brand and the renamed 2025 campaign that followed. (hypebae.com) (wwd.com) (garycard.co.uk)
