Pecans Are Trending
Pecans are being crowned March's 'it' nut and are poised to overtake pistachios in new product launches — hot honey and doner kebabs are also on trend, while air fryers remain kitchen mainstays. Separately, the Netherlands is doubling down on premium and functional foods, probiotics and a rising flexitarian market, with high‑quality ready meals gaining ground. ( ).
Mars has rolled out SNICKERS Pecan in single and sharing sizes as an official product addition to its lineup. (snickers.com) Starbucks lists an Iced Pecan Crunch Oatmilk Latte on its menu, showing major chains are building pecan-forward seasonal offers. (starbucks.com) Datassential reports hot honey appears on 11.3% of U.S. restaurant menus and has grown nearly 230% over the past four years, underlining why sweet‑heat pairings are showing up alongside nut innovations. (convenience.org) Ziggi’s Coffee ran a national collaboration with Mike’s Hot Honey this fall that included a pecan‑flavored “swicy” latte, exemplifying how condiment trends are translating into chain menu tie‑ins. (fastcasual.com) The American Pecan Promotion Board has been active in co‑marketing efforts and brands such as Mike’s Hot Honey are selling pecan‑inspired SKUs (for example, limited‑edition candied pecans), indicating a surge in pecan product extensions across categories. (pecansouthmagazine.com) Industry trackers show pistachio launches surged—Mintel data cited a roughly 400% increase in pistachio launches from Q4 2024 to Q4 2025—providing the benchmark many analysts say pecan NPD is now aiming to match. (mccormickflavor.com) Market coverage in the Netherlands highlights parallel shifts toward premium and functional choices—probiotics, protein/fibre fortification and higher‑quality ready meals are expanding in a country with a large flexitarian cohort. (foodnavigator.com)
