FP&A role for CPG decisions

- FoundersCPA published practical guidance defining FP&A's remit: owning forecasts, budgets, and the 'why' behind variance for product and channel choices in CPG contexts. - The piece stressed FP&A should translate SKU-level inputs into top‑line and margin scenarios to inform merchandising decisions. - That framing helps finance shift from reporting to decision enablement for revenue, margin, and working‑capital tradeoffs. (x.com)