Guardforce AI Extends Partnership with Sportswear Brand

The partnership expansion builds on a successful proof-of-concept in mid-2025, after which Guardforce AI's solutions were deployed in two of the brand's stores, with AI camera systems installed in an additional 13 locations. The new agreement adds five more retail locations in 2026 and another in 2027, making Guardforce a key technology partner in the sportswear brand's nationwide store renovation plan in Thailand. Guardforce AI’s smart retail solution combines AI-powered analysis of CCTV footage with RFID-based inventory tracking. This allows the retailer to move beyond simple security monitoring to actively analyzing in-store customer behavior, tracking foot traffic, and optimizing store layouts to increase sales. For product managers, this kind of data provides direct insight into how customers interact with products physically, mirroring the analytics available in e-commerce. The system is designed to significantly reduce inventory inaccuracies and time spent on manual counts, a direct impact on operational efficiency. By integrating AI with existing camera hardware, retailers can identify suspicious behavior in real-time to prevent theft, rather than just reviewing footage after an event. This shifts security from a reactive to a proactive function. This deal is central to Guardforce AI's strategy of upselling its tech offerings to its large, existing client base in the secured logistics sector. Chairwoman and CEO Lei (Olivia) Wang stated the company serves nearly 5,000 retail stores with its legacy services, viewing them as a pathway for substantial revenue growth through new AI-driven solutions. The move reflects a broader trend in Thailand's retail sector, where companies are increasingly adopting AI to personalize customer experiences and streamline operations. This focus on data analytics helps brick-and-mortar stores compete by creating more responsive and efficient shopping environments.